AFP

Social media automation for agencies and teams

Manage every client's Facebook and Instagram automation from one workspace - with the roles, permissions, and shared assets agencies actually need.

3-day free trial. No card required.

did we answer everyone under yesterday's ad?

All 340 comments handled overnight. 12 leads tagged and waiting in your sales inbox.

12.8M
comments handled
310,000
public replies sent
24,000
automations running now
190,000
comments a month

Run client Facebook pages at scale

Assign team members to specific client Pages, automate comment moderation and replies, and keep every account's automations in one place.

Manage Instagram for every client

Connect client Instagram Business accounts and run comment and DM automation per account, with scoped access so members only touch what they're assigned.

What it does

Roles & permissions

Owner, Admin, Billing Manager, and Member roles - plus per-member permission overrides.

Scoped page access

Grant each member only the pages and profiles they should manage.

Shared assets

Keyword lists, tags, contacts, and templates are shared across the team.

Seats & invitations

Invite members by email, manage seats, and transfer ownership as your team grows.

Audit log

Every team change is recorded in an append-only audit trail you can review anytime.

On-demand add-ons

Top up seats, pages, and profiles à la carte instead of upgrading your whole plan.

Canvas

Create an automation once. Run it for every client.

Twelve blocks. Draw a flow on one client's page, then reuse it across the workspace - scoped to the pages each teammate manages.

How to set up your agency workspace

  1. 01Choose a Team plan to create a team.
  2. 02Invite team members by email and assign roles.
  3. 03Assign specific client pages and profiles to each member.
  4. 04Build automations once and share them across the workspace.

Who it's for

Social media agencies, multi-brand teams, and freelancers managing several client accounts.

Why agencies choose AFP

One subscription, one workspace, and per-client scoping - instead of juggling separate logins and tools for every client.

Predictable pricing. Scalable plans.

Personal plans from $15/month, Team plans for agencies. Pay by card or crypto.

  • Starter $15
  • Pro $25
  • Scale $70
  • Team Starter $119
  • Team Pro $249
  • Team Scale $499
Save 15%

Starter

For small pages, testing funnels and personal projects.

$12.75

per month · billed $153 yearly

Start free trial
  • Comment moderation
  • Auto-replies
  • Basic DM flows
  • Spam and bot protection
  • 15 active automations
  • 15 connected pages
  • 1 Facebook profile
  • 1 Instagram profile
Popular

Pro

For advertisers, online stores and growing pages.

$21.25

per month · billed $255 yearly

Start free trial
  • Everything in Starter
  • Multi-step DM funnels
  • Faster processing
  • Priority support
  • 50 active automations
  • 50 connected pages
  • 1 Facebook profile
  • 1 Instagram profile

Scale

For heavy traffic across many pages.

$59.50

per month · billed $714 yearly

Start free trial
  • Everything in Pro
  • Advanced funnels
  • Priority support
  • 200 active automations
  • 200 connected pages
  • 1 Facebook profile
  • 1 Instagram profile

3-day free trial, no card required. Prices in USD, excluding tax. Coupons apply at checkout.

Pay monthly or yearly by card or crypto. 3- and 6-month terms (5% and 10% off) are available with crypto at checkout.

Frequently asked questions

Run all your client Facebook Pages and Instagram accounts in one workspace, and add seats, pages, or profiles on demand with add-ons - no full plan upgrade required.

Yes. Assign specific pages and profiles per member with scoped access, and layer on per-member permission overrides for fine-grained control.

Owner, Admin, Billing Manager, and Member - each with distinct permissions. Only Members can be scope-limited to specific pages.

Yes. On-demand add-ons let you top up seats, connected pages, Facebook profiles, or Instagram profiles a la carte.

One subscription anchors the whole team; a Billing Manager or the Owner pays on behalf of everyone, and plan limits apply at the team level.

Yes. The Owner can hand ownership and the billing anchor to another member, who becomes the new Owner while the previous Owner stays as an Admin.

You need a Facebook Page you manage or, for Instagram, an Instagram professional account. When you log in with Facebook, Meta asks you to grant permissions that let AFP manage comments and send messages on the Pages you choose. On Team Scale you can connect Instagram without a Facebook Page. You can change the Page selection or revoke access at any time. Meta's Instagram API works only with professional accounts, not personal ones. No Page yet? Meta explains how to create a Facebook Page.

Auto-replies go out within seconds of a new comment, day and night. Add a Delay block if you'd rather wait before replying or follow up later. On Facebook, the first DM goes out as a private reply to the comment: Meta allows one private reply per comment, within 7 days.

A public reply is posted under the comment for everyone to see; a DM is a private message sent to the commenter's inbox. A comment-to-DM campaign can do both: a short public auto-response such as "Sent you the details", then an automated DM with the price, link or product card. If the person writes back, the conversation can continue within Meta's 24-hour messaging window.

Yes: campaigns run on Facebook Page posts, Ads Manager ads, and Instagram posts and ads. That includes ads created in Ads Manager that never appear on your Page's feed. Hiding spam works the same way on Facebook and Instagram; blocking the comment author is available on Facebook only. Meta's own options are described in Manage comments on your ads.

You get 3 days to connect your Pages and create campaigns before you choose a plan. Build comment-to-DM, auto-reply and moderation campaigns on your own Pages. The Cleaner for older comments needs a paid plan.

Personal plans cost $15 (Starter), $25 (Pro) or $70 (Scale) per month. Team plans for agencies start at $119/month, yearly billing saves 15%, and every plan starts with a 3-day free trial. Prices are in USD, excluding tax; pay by card or crypto.