Automate your Facebook & Instagram

Live in 2 minutes: connect a Page and turn on your first automation. Log in with Facebook, choose your Pages and approve access, then start from a template such as comment-to-DM, pick a keyword list and edit the message. You need a Facebook Page you manage. Instagram needs a professional account; it can be linked to that Page, or connected on its own on Team Scale.

You need a Facebook Page you manage or, for Instagram, an Instagram professional account. When you log in with Facebook, Meta asks you to grant permissions that let AFP manage comments and send messages on the Pages you choose. On Team Scale you can connect Instagram without a Facebook Page. You can change the Page selection or revoke access at any time. Meta's Instagram API works only with professional accounts, not personal ones. No Page yet? Meta explains how to create a Facebook Page.

Yes, on Team Scale. Connect the Instagram profile on its own. Instagram needs a professional account (Business or Creator). Personal Instagram accounts can't be connected. You can also link it to a Facebook Page if you have one.

Auto-replies go out within seconds of a new comment, day and night. Add a Delay block if you'd rather wait before replying or follow up later. On Facebook, the first DM goes out as a private reply to the comment: Meta allows one private reply per comment, within 7 days.

A public reply is posted under the comment for everyone to see; a DM is a private message sent to the commenter's inbox. A comment-to-DM campaign can do both: a short public auto-response such as "Sent you the details", then an automated DM with the price, link or product card. If the person writes back, the conversation can continue within Meta's 24-hour messaging window.

Yes: campaigns run on Facebook Page posts, Ads Manager ads, and Instagram posts and ads. That includes ads created in Ads Manager that never appear on your Page's feed. Hiding spam works the same way on Facebook and Instagram; blocking the comment author is available on Facebook only. Meta's own options are described in Manage comments on your ads.

A campaign is one automation: one flow running on one connected Facebook Page or Instagram account. It watches new comments on that account's posts and ads and runs your steps: reply, send a DM, tag, hide. Your plan sets how many campaigns you can have (15 on Starter, 50 on Pro, 200 on Scale), and you can turn any of them off without deleting it.

It hands the conversation to a person. The full thread lands in Inbox, where your DM conversations live, with nothing lost, and you reply as yourself.

No: it only sends messages you wrote yourself. Every auto-reply and automated DM is text you typed into a block on the canvas. Nothing is generated by AI, and the flow runs the same way every time.

Yes: turn the campaign off and it stops responding to new comments. Conversations already in Inbox stay there, and you can turn the campaign back on later without rebuilding it.

Yes: the Cleaner hides or deletes comments on posts and ads you ran in the past. Pick the account, limit it to ad posts, set a date range, then choose hide or delete. The Cleaner needs a paid plan; it isn't included in the trial.

Yes: AFP connects through Meta's official APIs with OAuth, so we never see your Facebook password. OAuth is Meta's standard sign-in flow: you approve which Pages AFP can manage, and you can revoke access at any time in your Facebook settings under apps and websites.

Yes: on Team plans, each member sees only the Pages you assign to them. Set a role (Owner, Admin or Member) and page-level access for each member. Team plans start at $119/month.

You get 3 days to connect your Pages and create campaigns before you choose a plan. Build comment-to-DM, auto-reply and moderation campaigns on your own Pages. The Cleaner for older comments needs a paid plan.

Personal plans cost $15 (Starter), $25 (Pro) or $70 (Scale) per month. Team plans for agencies start at $119/month, yearly billing saves 15%, and every plan starts with a 3-day free trial. Prices are in USD, excluding tax; pay by card or crypto.