Automate everything that happens in your Instagram comments and DMs - moderation, auto-replies, comment-to-DM funnels, and tagging - with a visual builder and no code.
3-day free trial. No card required.
Glad you liked it! We go deeper on this in the podcast - here's episode 17.
Hide, delete, or block comments by keyword the moment they land - on posts and ads - using reusable keyword lists and a no-code visual builder.
Auto-reply to commenters and send them a DM with a link, lead magnet, or discount - comment-to-DM funnels that run inside Meta's messaging window.
Reply publicly and follow up in DMs automatically when a comment matches your keywords.
Hide, delete, or block spam, links, and profanity with reusable keyword lists.
Tag contacts automatically and build a CRM of everyone who engages with your account.
Read and reply to Instagram DMs from a unified inbox, with internal notes and reactions.
Run a one-off Cleaner to retroactively hide or delete old comments, images, and links.
Connect an Instagram Business account directly - no Facebook account required.
Canvas
Twelve blocks. Drag them, wire them, watch a comment travel from a reel to a DM. No prompts, no rules engine.
Creators, e-commerce brands, and agencies who get more Instagram comments and DMs than they can answer by hand.
Full automation parity with Facebook - moderation, auto-reply, comment-to-DM, tagging, and cleanup - on a visual builder, with no code and no Facebook dependency.
Step-by-step guides to comment moderation, stopping ad spam and comment-to-DM automation.
Personal plans from $15/month, Team plans for agencies. Pay by card or crypto.
For small pages, testing funnels and personal projects.
$15
per month
$12.75
per month · billed $153 yearly
For advertisers, online stores and growing pages.
$25
per month
$21.25
per month · billed $255 yearly
For heavy traffic across many pages.
$70
per month
$59.50
per month · billed $714 yearly
For small agencies and teams of up to 5.
$119
per month
$101.15
per month · billed $1,214 yearly
For agencies and teams of up to 15.
$249
per month
$211.65
per month · billed $2,540 yearly
For large agencies and media teams with a big client portfolio.
$499
per month
$424.15
per month · billed $5,090 yearly
3-day free trial, no card required. Prices in USD, excluding tax. Coupons apply at checkout.
Pay monthly or yearly by card or crypto. 3- and 6-month terms (5% and 10% off) are available with crypto at checkout.
No. AFP supports a dedicated Instagram login, so you can connect an Instagram Business account directly without Facebook.
Yes - reply publicly and optionally send a DM, triggered by keywords, all from a visual builder.
Yes, within Meta's messaging rules. AFP sends DMs inside the permitted window after a user comments.
Yes. Connect multiple Instagram Business accounts and run separate automations per account; on a Team plan you can manage them across a team workspace with scoped access.
Yes - moderation and auto-replies apply to comments on both organic posts and ads, in real time.
Yes. Apply tags automatically with workflow nodes and build a contact CRM you can filter and segment.
You need a Facebook Page you manage or, for Instagram, an Instagram professional account. When you log in with Facebook, Meta asks you to grant permissions that let AFP manage comments and send messages on the Pages you choose. On Team Scale you can connect Instagram without a Facebook Page. You can change the Page selection or revoke access at any time. Meta's Instagram API works only with professional accounts, not personal ones. No Page yet? Meta explains how to create a Facebook Page.
Auto-replies go out within seconds of a new comment, day and night. Add a Delay block if you'd rather wait before replying or follow up later. On Facebook, the first DM goes out as a private reply to the comment: Meta allows one private reply per comment, within 7 days.
A public reply is posted under the comment for everyone to see; a DM is a private message sent to the commenter's inbox. A comment-to-DM campaign can do both: a short public auto-response such as "Sent you the details", then an automated DM with the price, link or product card. If the person writes back, the conversation can continue within Meta's 24-hour messaging window.
Yes: campaigns run on Facebook Page posts, Ads Manager ads, and Instagram posts and ads. That includes ads created in Ads Manager that never appear on your Page's feed. Hiding spam works the same way on Facebook and Instagram; blocking the comment author is available on Facebook only. Meta's own options are described in Manage comments on your ads.
You get 3 days to connect your Pages and create campaigns before you choose a plan. Build comment-to-DM, auto-reply and moderation campaigns on your own Pages. The Cleaner for older comments needs a paid plan.
Personal plans cost $15 (Starter), $25 (Pro) or $70 (Scale) per month. Team plans for agencies start at $119/month, yearly billing saves 15%, and every plan starts with a 3-day free trial. Prices are in USD, excluding tax; pay by card or crypto.
