Personal plans for your own pages, Team plans for agencies. Start with a 3-day free trial, no card required.
For small pages, testing funnels and personal projects.
$15
per month
$12.75
per month · billed $153 yearly
For advertisers, online stores and growing pages.
$25
per month
$21.25
per month · billed $255 yearly
For heavy traffic across many pages.
$70
per month
$59.50
per month · billed $714 yearly
For small agencies and teams of up to 5.
$119
per month
$101.15
per month · billed $1,214 yearly
For agencies and teams of up to 15.
$249
per month
$211.65
per month · billed $2,540 yearly
For large agencies and media teams with a big client portfolio.
$499
per month
$424.15
per month · billed $5,090 yearly
3-day free trial, no card required. Prices in USD, excluding tax. Coupons apply at checkout.
Pay monthly or yearly by card or crypto. 3- and 6-month terms (5% and 10% off) are available with crypto at checkout.
Top up a plan without upgrading it.
| Add-on | Price | Available on |
|---|---|---|
| Extra seat | $25/mo | Team plans only |
| +15 pages | $10/mo | Any plan |
| Extra Facebook or Instagram profile | $15/mo | Team plans only |
Yes, 3 days, and no card is required. The Cleaner needs a paid plan.
By card or crypto.
Card: 1 or 12 months. Crypto: 1, 3, 6 or 12 months, at 0%, 5%, 10% or 15% off.
Prices exclude tax. For card payments, tax is added at checkout based on the billing address.
See section 7 of our Terms of Service.
Card subscriptions renew automatically at the end of each term. Cancel anytime in the billing portal, and access continues until the paid term ends. Crypto covers one term at a time and never renews automatically. Pay by card · Payment methods
A Team plan. Personal plans can't create a team.
Yes, on Team Scale.
You need a Facebook Page you manage or, for Instagram, an Instagram professional account. When you log in with Facebook, Meta asks you to grant permissions that let AFP manage comments and send messages on the Pages you choose. On Team Scale you can connect Instagram without a Facebook Page. You can change the Page selection or revoke access at any time. Meta's Instagram API works only with professional accounts, not personal ones. No Page yet? Meta explains how to create a Facebook Page.
Auto-replies go out within seconds of a new comment, day and night. Add a Delay block if you'd rather wait before replying or follow up later. On Facebook, the first DM goes out as a private reply to the comment: Meta allows one private reply per comment, within 7 days.
A public reply is posted under the comment for everyone to see; a DM is a private message sent to the commenter's inbox. A comment-to-DM campaign can do both: a short public auto-response such as "Sent you the details", then an automated DM with the price, link or product card. If the person writes back, the conversation can continue within Meta's 24-hour messaging window.
Yes: campaigns run on Facebook Page posts, Ads Manager ads, and Instagram posts and ads. That includes ads created in Ads Manager that never appear on your Page's feed. Hiding spam works the same way on Facebook and Instagram; blocking the comment author is available on Facebook only. Meta's own options are described in Manage comments on your ads.
You get 3 days to connect your Pages and create campaigns before you choose a plan. Build comment-to-DM, auto-reply and moderation campaigns on your own Pages. The Cleaner for older comments needs a paid plan.
Personal plans cost $15 (Starter), $25 (Pro) or $70 (Scale) per month. Team plans for agencies start at $119/month, yearly billing saves 15%, and every plan starts with a 3-day free trial. Prices are in USD, excluding tax; pay by card or crypto.
